As I previously posted, I have recently started using Foursquare. For those of you who don’t know about Foursquare, it is a location based game and social network. You link up with friends just like on Facebook and then use an app on your mobile device to check in at locations and places. There are then points, awards, etc. Like any social application, the greater number of friends you have, the greater the network. I now have 22 friend, but only about half are in the same city as me (NY), which is important for a location based service. Unlike Facebook, which has close to 500 million users, Foursquare has only 2 million. While there are nascent local business uses for Foursquare, they haven’t really materialized yet because of the low penetration.
In any case, I have been playing around and checking in. (I actually got a warning for checking in too frequently this evening when I checked-in at every stop my train made on the ride home). Like with any new application, I like to use and experience it so that I can effectively advise my clients when it becomes part of a marketing or other business use.
I decided that now was a great time to try it, since I will be traveling to the Casual Connect conference in Seattle next week. I plan to check in at the various venues and events so that I can see how it works when there are many users around. I will keep you updated.
